Reageren op opdracht 'Market research on ereading in the United Kingdom'

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Aard van het bedrijf

eReaders Groep BV is a company based in the Netherlands. Our mission is to encourage and to enhance ereading. We employ two activities to support our mission. We act as an independent advisor on digital reading on the website eReaders.nl, where more than 60.000 visitors per month find information. Furthermore we are developing a platform called eLinea (www.elinea.nl). With eLinea it is possible to make your own selection of articles from different newspapers, magazines, individual writers or cartoonists. This selection can be read as a digital file at the time, place and device you prefer.

Omschrijving

Currently eLinea is being developed for the Dutch market, but it is a concept that is very suitable to be implemented in other countries. Therefore we are orientating on a possible introduction of eLinea in the United Kingdom. For a successful introduction we need detailed market information concerning ereading in the UK: customer needs and preferences regarding ereading, the size and state of the market, an overview of possible competition, the current market situation including information about publishers and their initiatives regarding digital content.

Profiel van de kennisleverancier

We need a student who is internationally orientated, with a thorough knowledge of English both in writing and speech. Preferably a student from the International Business and Management Studies. He or she has a good understanding about doing market research and setting up questionnaires and can present the findings in a comprehensive and clear way.